District Live Radio Brings On-Site Experience to Savannah State

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From the banks of the Savannah River and the heart of downtown, a new listening experience featuring local, regional and national talent.

Neighborhood Live The recently launched radio brings together Savannah State University, Cumulus broadcast and the Riverside District Factory in a partnership that’s sure to catch your ears, whether you’re running errands in your car or relaxing at home.

The station includes a new 105 square foot broadcast space that not only spotlights live interviews and studio performances with artists playing at District Live – one of Savannah’s newest state-of-the-art music venues – but offers also opportunities for local artists and learning experiences for Hostess City College students.

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“Broadcasting from the Plant Riverside District is attractive to Savannah State University as it is another platform to engage our audience and familiarize those unfamiliar with the university and WHCJ with a rich and diverse listening experience,” said Sametria R. McFall, Ph.D., MPA, Acting Provost and Vice President of Academic Affairs at Savannah State University.

“Savannah State is excited about this partnership and we look forward to engaging the community through this new space.”

It works like this: In the River Street broadcast booth on the west end, DJs from three Savannah stations produce and send live radio programming to their station’s home signal via a computer and an Ethernet connection. Local talent on Cumulus Media’s I-95 and KIX 96 and Savannah State’s 90.3 WHCJ showcase their shows as passers-by watch what’s happening inside the studio through a large bay window from the floor to ceiling.

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For Savannah State TV radio host and program director William Martin, the opportunity is also a way to build the careers of Savannah State journalism and communications majors as well as performing arts students.

Dr. Sametria McFall, Acting Provost and Vice President of Academic Affairs at Savannah State, learns about the new state-of-the-art studio equipment with radio host and Savannah State TV program director William Martin.

“Through hands-on internships, students will learn how to use the necessary sound and recording equipment and see what it takes to be successful in live broadcasting and podcasting,” Martin said. “As time goes on, we’d like to feature Savannah State’s theater troupe, “Players by the Sea,” in performances at District Live and do live, live interviews with our student performers.”

WHCJ broadcasts from the District Live Radio studio every Monday and Tuesday with a mix of jazz, reggae, gospel, blues, hip hop, soul, Latin and African music.

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Matt Bell, director of sales at Cumulus Radio, sees the collaboration as an invigorating opportunity for future growth and community engagement that also embraces nostalgia for radio’s past. “Previously, stations were located on a city’s main street, with windows facing the studios allowing listeners to watch the ‘magic’ of radio,” Bell said.

“Having a broadcast location in Plant Riverside District allows us to interact with our listeners on a very intimate level, while producing entertainment and music for locals and tourists alike.”

The Plant Riverside District's Atlantic Building houses the District Live entertainment venue as well as a number of guest rooms and the JW Marriott pool.

Cumulus Media broadcasts I-95 and KIX 96 live Thursday through Saturday, featuring a selection of rock and country hits. Artist interviews, podcasts and special events will also be featured regularly.

For JW Marriott Entertainment Director Tyler Gray, the new studio is one more piece in building a comprehensive, high-quality entertainment experience in downtown Savannah.

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“District Live Radio is part of our vision to provide a full multimedia experience, from live performances by top District Live artists to a full-service broadcast studio where artists can do on-site radio or podcast interviews,” said Gray said.

“Our new studio offers the highest quality digital equipment to deliver an exceptional listening experience. Best of all, the studio will host a wide range of music, from classic rock and country music to jazz and gospel, so there really is something for everyone.

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