FARGO – KFGO continues to be the top-rated local radio station, but the real news might be a Christian music station that until recently didn’t get much attention from listeners.
KFNW-FM, on the dial as Life 97.9, tied for seventh in the Fargo-Moorhead market in the latest Nielsen ratings, according to the RadioOnline.com website. KFNW earned a 5.1 share in the Fall 2021 Book, tied with classic rock station 107.9 The Fox.
An audience share is the percentage of those who listen to radio in Fargo-Moorhead who listen to a particular station for an average duration of 15 minutes. Thus, of all people listening to the radio at any given time, 5.1% listened to KFNW.
That’s an impressive number, and the second consecutive rating book in which KFNW has performed well. In the Spring 2021 ratings, it earned a 4.6 share. Prior to this, the station regularly scored a share of 2.5 or less.
Life 97.9 plays contemporary Christian hits. It belongs to the University of Northwestern-St. Paul and is operated as a not-for-profit, listener-supported station that depends on donations.
KFGO once again topped the charts, as it has for most of the past two decades. The historic news station earned a 9.7 share, down slightly from the 10.3 share it received in the spring.
KFGO is owned by Wisconsin-based Midwest Communications.
Contemporary hits station Y-94, also owned by Midwest Communications, was second with a 7.7 share. Radio Fargo-Moorhead’s Big 98.7 was next with a 7.2 share.
The full notes, according to Radio Online:
|Station||Format||Owner||Sharing fall 2021|
|Big 98.7||hot AC||Radio Fargo Moorhead||7.2|
|106.9 The Eagle||Classic Achievements||Radio Wahpeton Breckenridge||6.2|
|Frog 99.9||Country||Midwest Communications||6.2|
|Bob 95||Country||Radio Fargo Moorhead||5.6|
|Lifespan 97.9||christian CHR||Northwestern University||5.1|
|107.9 The Fox||classic rock||Radio Fargo Moorhead||5.1|
|Q 105.1||Oscillate||Radio Fargo Moorhead||4.1|
|WDAY-AM||News/Talk||Communication from the forum||4.1|
|The flag||News/Talk||Bakken Media Tag||3.6|
|740 The Fan||Sports||Midwest Communications||3.1|
|101.9 FM socket||Success for adults||Midwest Communications||3.1|
|96.9 FM Hits||rhythmic CHR||Radio Fargo Moorhead||2.1|
|The City 94.5||Alternative||Radio Fargo Moorhead||1.5|
|Bison 1660||Sports||Radio Fargo Moorhead||1.5|
|KMJO-FM||classic country||Midwest Communications||N / A|