McFeely Blog: KFGO still tops local radio audiences as Christian music station climbs the charts – InForum


FARGO – KFGO continues to be the top-rated local radio station, but the real news might be a Christian music station that until recently didn’t get much attention from listeners.

KFNW-FM, on the dial as Life 97.9, tied for seventh in the Fargo-Moorhead market in the latest Nielsen ratings, according to the website. KFNW earned a 5.1 share in the Fall 2021 Book, tied with classic rock station 107.9 The Fox.

An audience share is the percentage of those who listen to radio in Fargo-Moorhead who listen to a particular station for an average duration of 15 minutes. Thus, of all people listening to the radio at any given time, 5.1% listened to KFNW.

That’s an impressive number, and the second consecutive rating book in which KFNW has performed well. In the Spring 2021 ratings, it earned a 4.6 share. Prior to this, the station regularly scored a share of 2.5 or less.

Life 97.9 plays contemporary Christian hits. It belongs to the University of Northwestern-St. Paul and is operated as a not-for-profit, listener-supported station that depends on donations.

KFGO once again topped the charts, as it has for most of the past two decades. The historic news station earned a 9.7 share, down slightly from the 10.3 share it received in the spring.

KFGO is owned by Wisconsin-based Midwest Communications.

Contemporary hits station Y-94, also owned by Midwest Communications, was second with a 7.7 share. Radio Fargo-Moorhead’s Big 98.7 was next with a 7.2 share.

The full notes, according to Radio Online:

Station Format Owner Sharing fall 2021
KFGO-AM News/Talk Midwest Communications 9.7
Y-94-FM CHR Midwest Communications 7.7
Big 98.7 hot AC Radio Fargo Moorhead 7.2
106.9 The Eagle Classic Achievements Radio Wahpeton Breckenridge 6.2
Frog 99.9 Country Midwest Communications 6.2
Bob 95 Country Radio Fargo Moorhead 5.6
Lifespan 97.9 christian CHR Northwestern University 5.1
107.9 The Fox classic rock Radio Fargo Moorhead 5.1
Q 105.1 Oscillate Radio Fargo Moorhead 4.1
WDAY-AM News/Talk Communication from the forum 4.1
The flag News/Talk Bakken Media Tag 3.6
740 The Fan Sports Midwest Communications 3.1
101.9 FM socket Success for adults Midwest Communications 3.1
96.9 FM Hits rhythmic CHR Radio Fargo Moorhead 2.1
The City 94.5 Alternative Radio Fargo Moorhead 1.5
Bison 1660 Sports Radio Fargo Moorhead 1.5
KDSU Variety NDSU 1.0
KFNW-AM Religious Northwestern University 0.5
KMJO-FM classic country Midwest Communications N / A

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